# Oura Was Losing Money. Then It Discovered Who Was Really Driving Its Growth

- Source: Inc.com
- Published: 2026-10-21T18:33:14+00:00
- Category: Tech
- Original: https://www.inc.com/chloe-aiello/oura-ring-losing-money-growth-driver-customers-product-features/91423624
- Canonical: https://groundlevelnews.com/story/oura-was-losing-money-then-it-discovered-who-was-really-driving-its-gr-6f1b51/

Oura chief commercial officer Dorothy Kilroy mades some strategic changes to flip the wearable company’s customer demographic—and it really paid off.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._