# Poppi founder still thinks water's boring—her new beverage company is betting consumers feel the same - CNBC

- Source: Top stories - Google News
- Published: 2026-11-08T14:00:01+00:00
- Category: World
- Original: https://news.google.com/rss/articles/CBMif0FVX3lxTFBQN05lYlh5ZmdCTlVCSlBINXU5M1BVVlJCLVVrdUlTcWNHM2ZQMzBZVzNHVlctR0tNQnItc1Y4bTBsME9RdHYydkhwenc4TWd6NnBObjYzc2tua3hGS25SX0hiUXZ2SV9nbTlMU1JUWlVBeVVrZWxLS1dJeVdTYkU?oc=5
- Canonical: https://groundlevelnews.com/story/poppi-founder-still-thinks-water-s-boring-her-new-beverage-company-is--a9418d/

Poppi founder still thinks water's boring—her new beverage company is betting consumers feel the same CNBC Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty CNBC A Texas woman started making soda in her kitchen and selling it at a local farmers market; 10 years later, PepsiCo bought her brand for $1.95 billion Parade Magazine Poppi Founders Launch Jetty Hydration Br

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