# Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty

- Source: CNBC Top News
- Published: 2026-11-08T14:00:01+00:00
- Category: Markets
- Original: https://www.cnbc.com/2026/11/08/poppi-founders-jetty-hydration-gatorade.html
- Canonical: https://groundlevelnews.com/story/poppi-founders-are-going-after-pepsico-s-gatorade-with-new-beverage-st-6f0604/

Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.

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