# Price still dominates car buying in US and Europe, while China puts technology first--Bain & Company survey

- Source: PR Newswire
- Published: 2026-10-21T04:02:00+00:00
- Category: Business
- Original: https://www.prnewswire.com/news-releases/price-still-dominates-car-buying-in-us-and-europe-while-china-puts-technology-firstbain--company-survey-302914783.html
- Canonical: https://groundlevelnews.com/story/price-still-dominates-car-buying-in-us-and-europe-while-china-puts-tec-670d16/

Dealers stay important: More than 80% of car buyers globally now combine online and offline channels, yet nine in 10 still complete their purchase at dealers AI is reshaping car-buying journey in all markets – more than 60% of younger buyers use AI when deciding on their next car...

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