# Qualcomm Wants to Make the Invisible Visible | Quantum Marketing

- Source: Bloomberg Originals
- Published: 2026-10-21T08:00:26+00:00
- Category: Business
- Original: https://www.youtube.com/watch?v=HIqfMDSxrXU
- Canonical: https://groundlevelnews.com/story/qualcomm-wants-to-make-the-invisible-visible-quantum-marketing-23f8da/

Raja Rajamannar sits down with Qualcomm Chief Marketing Officer Don McGuire to discuss transforming invisible infrastructure into a consumer brand as AI moves into everyday devices. Qualcomm's products are in billions of devices but remain largely invisible to the customers who use them. Now the company is working to make that underlying intelligence tangible and relevant. -------- Like this video

_Ground Level News shows a short summary only; the full article and all rights belong to Bloomberg Originals._