# Sales and Marketing Don’t Have a Personality Problem. They Have a Paperwork Problem

- Source: Inc.com
- Published: 2026-10-21T10:00:00+00:00
- Category: Tech
- Original: https://www.inc.com/pam-didner/sales-and-marketing-alignment-paperwork-problem/91419445
- Canonical: https://groundlevelnews.com/story/sales-and-marketing-don-t-have-a-personality-problem-they-have-a-paper-c18b39/

Why the eternal tug-of-war between revenue teams isn’t about chemistry—and the three rules every company needs to write down today.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._