# Social media on travel platforms can boost Gen Z well-being when it encourages positive emotional engagement

- Source: Phys.org
- Published: 2026-10-27T02:00:02+00:00
- Category: Science
- Original: https://phys.org/news/2026-10-social-media-platforms-boost-gen.html
- Canonical: https://groundlevelnews.com/story/social-media-on-travel-platforms-can-boost-gen-z-well-being-when-it-en-7cfb4a/

Social media communication on online travel platforms may contribute to customer well-being when it encourages participation and positive emotional experiences, according to a study of 210 Generation Z users reported in the International Journal of Electronic Marketing and Retailing.

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