# Starbucks Could Become More Than a Coffee Company. Its Greatest Strength May Be the Problem

- Source: Inc.com
- Published: 2026-11-05T15:45:10+00:00
- Category: Tech
- Original: https://www.inc.com/liyana-illyas/starbucks-could-become-more-coffee-company-greatest-strength-may-be-problem/91429234
- Canonical: https://groundlevelnews.com/story/starbucks-could-become-more-than-a-coffee-company-its-greatest-strengt-2e72fd/

CEO Brian Niccol isn’t ruling out a future beyond coffee. Experts say expanding into other restaurant brands could bring more challenges than growth.

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