# Starbucks Just Posted a 7.2 Percent Sales Jump by Doing the Opposite of What Tech Told It To

- Source: Inc.com
- Published: 2026-10-30T21:00:08+00:00
- Category: Tech
- Original: https://www.inc.com/michael-tasner/starbucks-sales-jump-third-place-strategy-brian-niccol/91429069
- Canonical: https://groundlevelnews.com/story/starbucks-just-posted-a-7-2-percent-sales-jump-by-doing-the-opposite-o-745501/

After years of engineering its stores into fast, screen-driven pickup windows, Starbucks rebuilt the sit-down coffeehouse, and the sales jump says customers were starving for it.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._