# Starbucks Turned This 20-Year-Old Product Into A $1 Billion Business By Taking a Page Out of Its Competitors’ Books

- Source: Inc.com
- Published: 2026-10-30T19:02:55+00:00
- Category: Tech
- Original: https://www.inc.com/annabel-burba/starbucks-earnings-matcha-business-growth-competitors/91428540
- Canonical: https://groundlevelnews.com/story/starbucks-turned-this-20-year-old-product-into-a-1-billion-business-by-12be0e/

Coffee chain challenger brands have won market share by going all in on personalization. Starbucks is clearly taking notes.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._