# Startups don’t need to go viral to win customers

- Source: TechCrunch
- Published: 2026-10-23T23:07:45+00:00
- Category: Tech
- Original: https://techcrunch.com/2026/10/23/startups-dont-need-to-go-viral-to-win-customers/
- Canonical: https://groundlevelnews.com/story/startups-don-t-need-to-go-viral-to-win-customers-61661a/

At TechCrunch Disrupt last week, two founders and a VC discussed how to not just gain an early following but keep one.

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