# Tesla’s Cybertruck is a masterclass in failing upwards

- Source: FT Home
- Published: 2026-11-06T17:38:41+00:00
- Category: Business
- Original: https://www.ft.com/content/675d9559-acb0-49a0-8108-f7dc433176fc?syn-25a6b1a6=1
- Canonical: https://groundlevelnews.com/story/tesla-s-cybertruck-is-a-masterclass-in-failing-upwards-e40e39/

Musk wasn’t so hot when it came to selling a pick-up truck, but he still knows how to sell himself

_Ground Level News shows a short summary only; the full article and all rights belong to FT Home._