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The Estée Lauder Companies與Microsoft宣布建立全新策略性合作夥伴關係,為企業效率提升與以消費者為中心的成長提供動力

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紐約--(BUSINESS WIRE)--(美國商業資訊)-- The Estée Lauder Companies Inc. (NYSE: EL)今日宣布與Microsoft Corp.建立全新策略性合作夥伴關係,旨在推進其雲端與資料基礎架構建設,並支援在整個企業範圍內負責任地採用AI賦能的能力。此次合作將有助於串聯資料與智慧工具,從而支撐更快速的創新、更高效的營運,以及更貼合消費者需求的體驗。 這一全新合作夥伴關係是The Estée Lauder Companies的「統一營運生態系統」的關鍵組成部分。該生態系統匯聚共享平台、互連資料與一流合作夥伴,旨在實現整個企業範圍內一致、可擴充且高效的執行。 此次擴大合作的一項關鍵措施,是利用Microsoft平台推進公司的「統一資料平台」。這一基礎架構是實現AI與敏捷性的核心驅動力——串聯公司橫跨品牌、區域、通路及職能部門的資料,以減少重複工

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