# The ex-CEO of the agency behind ‘Jerry Maguire’ says NIL is still the Wild West—and parents are part of the problem

- Source: Fortune | FORTUNE
- Published: 2026-10-31T11:46:00+00:00
- Category: Local
- Original: https://fortune.com/2026/10/31/nil-college-athletes-wild-west-david-meltzer-parents-agents/
- Canonical: https://groundlevelnews.com/story/the-ex-ceo-of-the-agency-behind-jerry-maguire-says-nil-is-still-the-wi-b87483/

College athletes became paid players and brand spokespeople almost overnight. Meltzer argues they still lack a framework and trustworthy advocates, even as Congress and the Big Ten move to impose order.

_Ground Level News shows a short summary only; the full article and all rights belong to Fortune | FORTUNE._