# The experience economy keeps defying expectations. Maybe we’ve been looking at it all wrong

- Source: Fortune
- Published: 2026-10-25T09:30:00+00:00
- Category: Business
- Original: https://fortune.com/2026/10/25/irl-economy-live-events-experience-economy-ai/
- Canonical: https://groundlevelnews.com/story/the-experience-economy-keeps-defying-expectations-maybe-we-ve-been-loo-0188c0/

Covid was supposed to break live events for good. Instead, the more digital life gets, the more people pay to be in the room.

_Ground Level News shows a short summary only; the full article and all rights belong to Fortune._