# The next K-pop? POPS founder Esther Nguyen hopes TikTok can make Southeast Asian music a global phenomenon

- Source: Fortune
- Published: 2026-10-22T07:00:00+00:00
- Category: Business
- Original: https://fortune.com/2026/10/22/esther-nguyen-pops-worldwide-vietnam-music/
- Canonical: https://groundlevelnews.com/story/the-next-k-pop-pops-founder-esther-nguyen-hopes-tiktok-can-make-southe-7a9351/

“I knew I wanted to do something in Southeast Asia, and specifically Vietnam,” Esther Nguyen, the CEO of POPS, tells Fortune.

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