# The NFL Fined Caleb Williams $35,823 for His Cleats. A Baltimore Startup Wants to Foot the Bill

- Source: Inc.com
- Published: 2026-11-04T20:30:00+00:00
- Category: Local
- Original: https://www.inc.com/sarah-bregel/caddix-cleats-startup-caleb-williams-nfl-fines/91430723
- Canonical: https://groundlevelnews.com/story/the-nfl-fined-caleb-williams-35-823-for-his-cleats-a-baltimore-startup-62ac58/

Caddix is turning the Chicago Bears quarterback’s uniform violations into a masterclass in guerrilla marketing. The three-year-old startup has already surpassed $3 million in sales.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._