# The non-gamer CEO racing to save Microsoft’s Xbox

- Source: Fortune
- Published: 2026-10-20T16:10:48+00:00
- Category: Business
- Original: https://fortune.com/2026/10/20/the-non-gamer-ceo-racing-to-save-microsofts-xbox/
- Canonical: https://groundlevelnews.com/story/the-non-gamer-ceo-racing-to-save-microsoft-s-xbox-20c3c5/

Asha Sharma has cut thousands of jobs, consolidated studios, and rewritten the playbook. Insiders wonder if she’s saving the brand or preparing it for a non-Microsoft future.

_Ground Level News shows a short summary only; the full article and all rights belong to Fortune._