# The Onion’s new plan to market its print newspaper: sponsoring a bowl game

- Source: Nieman Lab
- Published: 2026-11-05T20:39:06+00:00
- Category: Tech
- Original: https://www.niemanlab.org/2026/11/the-onions-new-plan-to-market-its-print-newspaper-sponsoring-a-bowl-game/
- Canonical: https://groundlevelnews.com/story/the-onion-s-new-plan-to-market-its-print-newspaper-sponsoring-a-bowl-g-e8cbe7/

College football already has an Orange Bowl, a Peach Bowl, and a Citrus Bowl, so on its face, there’s nothing outlandish about the concept of an Onion Bowl. But this matchup wouldn’t be titled to evoke some locale’s bumper crop, à la the Famous Idaho Potato Bowl. Instead it would market “America’s Finest News Source,”...

_Ground Level News shows a short summary only; the full article and all rights belong to Nieman Lab._