The Onion’s new plan to market its print newspaper: sponsoring a bowl game
The Quick Take
College football already has an Orange Bowl, a Peach Bowl, and a Citrus Bowl, so on its face, there’s nothing outlandish about the concept of an Onion Bowl. But this matchup wouldn’t be titled to evoke some locale’s bumper crop, à la the Famous Idaho Potato Bowl. Instead it would market “America’s Finest News Source,”...
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