# The Rise And Fall Of Route 66 | Big Business

- Source: Business Insider
- Published: 2026-10-25T13:00:36+00:00
- Category: Business
- Original: https://www.youtube.com/watch?v=77GAfNCG12g
- Canonical: https://groundlevelnews.com/story/the-rise-and-fall-of-route-66-big-business-cbbd7a/

In the 1940s and '50s, Route 66 was one of America's most popular highways, driving business to small towns from Chicago to Santa Monica. But today, the road and its people have been largely forgotten. Ghost towns, empty motels, and abandoned gas stations line its path. Chief correspondent Abby Narishkin grew up along the road. In celebration of its 100th anniversary, she drove down the old route

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