# There be monsters: what Odysseus can teach us about innovation when maps fail

- Source: Fortune
- Published: 2026-10-17T10:30:00+00:00
- Category: Business
- Original: https://fortune.com/2026/10/17/innovation-odysseus-creativizing-jeff-degraff-aspen-institute/
- Canonical: https://groundlevelnews.com/story/there-be-monsters-what-odysseus-can-teach-us-about-innovation-when-map-fecd62/

Think of Odysseus as the archetype of the modern leader, driven off course by outrageous fortune and forced to adjust his plan as he went along.

_Ground Level News shows a short summary only; the full article and all rights belong to Fortune._