# This Agency CEO Says the ‘Spice Girls’ Strategy Is How You Win Influencer Marketing

- Source: Inc.com
- Published: 2026-10-19T17:35:36+00:00
- Category: Tech
- Original: https://www.inc.com/ali-donaldson/creator-marketing-strategy-spice-girls-jo-cronk/91422022
- Canonical: https://groundlevelnews.com/story/this-agency-ceo-says-the-spice-girls-strategy-is-how-you-win-influence-277947/

According to Whaler co-CEO Jo Cronk, diversifying your marketing portfolio with multiple personalities is the ultimate defense against algorithm changes and influencer risk.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._