# Tim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: ‘Never ask what I would do’

- Source: Fortune
- Published: 2026-10-18T13:16:57+00:00
- Category: Business
- Original: https://fortune.com/article/tim-cook-says-apple-cofounder-steve-jobs-gave-him-unforgettable-advice-never-ask-what-i-would-do/
- Canonical: https://groundlevelnews.com/story/tim-cook-says-late-apple-cofounder-steve-jobs-gave-him-this-unforgetta-5eac64/

Former Apple CEO Tim Cook says the advice from Steve Jobs was a “gift” in leading the $4.86 trillion tech giant: “I just put my head down and thought, ‘I’m going to be the best version of myself.”

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