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Want more social media engagement? Research suggests changing the message, not your personality

Source: Phys.org - latest science and technology news stories · Nov 04, 2026 02:20 UTC

The Quick Take

Want more engagement on social media? Stop repeating yourself. Just don't change who you are in the process. That's according to new Case Western Reserve University research suggesting that public figures can increase engagement by varying their topics and wording while "maintaining a consistent psychological voice."

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