# While consumers are angry about high-tech ways to set prices, a study of dynamic pricing found half the U.S. changes it recorded were decreases

- Source: Fortune
- Published: 2026-10-18T14:48:28+00:00
- Category: Business
- Original: https://fortune.com/2026/10/18/dynamic-pricing-surveillance-prices-consumer-data-digital-labels-algorithmic/
- Canonical: https://groundlevelnews.com/story/while-consumers-are-angry-about-high-tech-ways-to-set-prices-a-study-o-707345/

“There are major tensions happening right now between who’s really going to have the power with some of these algorithms and usage of bots and AI: the companies or the shopper.”

_Ground Level News shows a short summary only; the full article and all rights belong to Fortune._