# Why Netflix Needs Peter Rice To Make The Gamble On 'Member Joy' Succeed

- Source: Forbes - Business
- Published: 2026-11-04T17:52:54+00:00
- Category: Business
- Original: https://www.forbes.com/sites/sabrinareed/2026/11/04/why-netflix-needs-peter-rice-to-make-the-gamble-on-member-joy-succeed/
- Canonical: https://groundlevelnews.com/story/why-netflix-needs-peter-rice-to-make-the-gamble-on-member-joy-succeed-8b6f75/

Peter Rice is primed to fix Netflix's stagnant view hours in the U.S. as the streamer prioritizes member joy and works to close the viewership gap between it and YouTube.

_Ground Level News shows a short summary only; the full article and all rights belong to Forbes - Business._