# Wildgrain Was Almost Called Gluten Box. Then Gluten-Free Took Off

- Source: Forbes
- Published: 2026-10-20T14:00:00+00:00
- Category: Business
- Original: https://www.forbes.com/sites/daveknox/2026/10/13/wildgrain-was-almost-called-gluten-box-then-gluten-free-took-off/
- Canonical: https://groundlevelnews.com/story/wildgrain-was-almost-called-gluten-box-then-gluten-free-took-off-b79da8/

Wildgrain co-founder Johanna Hartzheim nearly named her sourdough startup Gluten Box. Now almost 30% of new subscribers choose its gluten-free box.

_Ground Level News shows a short summary only; the full article and all rights belong to Forbes._