# You Don’t Beat TikTok and YouTube on Distribution. You Win Where They Can’t Go

- Source: Inc.com
- Published: 2026-10-30T17:48:32+00:00
- Category: Tech
- Original: https://www.inc.com/hillary-remy/tiktok-youtube-instagram-distribution-strategy-startup-founders/91428378
- Canonical: https://groundlevelnews.com/story/you-don-t-beat-tiktok-and-youtube-on-distribution-you-win-where-they-c-52efba/

The startups gaining ground in platform-dominated markets are doing the one thing the incumbent has no incentive to do.

_Ground Level News shows a short summary only; the full article and all rights belong to Inc.com._