# Your customers are lying to you, and they’re lying to themselves too

- Source: Fortune | FORTUNE
- Published: 2026-11-06T11:30:00+00:00
- Category: Business
- Original: https://fortune.com/2026/11/06/consumer-research-customers-lying-bad-data-synthetic-audiences/
- Canonical: https://groundlevelnews.com/story/your-customers-are-lying-to-you-and-they-re-lying-to-themselves-too-35cdaf/

Millennials were shaped by the pillars of their parents’ realities crumbling around them. That become the mood music for the next two decades.

_Ground Level News shows a short summary only; the full article and all rights belong to Fortune | FORTUNE._