# ZEE profit sinks 40% YoY in Q2, but revenue rises on FIFA subscription growth

- Source: Economic Times
- Published: 2026-10-31T04:06:16+00:00
- Category: Business
- Original: https://economictimes.indiatimes.com/markets/stocks/earnings/zee-profit-sinks-40-yoy-in-q2-but-revenue-rises-on-fifa-subscription-growth/articleshow/135387331.cms
- Canonical: https://groundlevelnews.com/story/zee-profit-sinks-40-yoy-in-q2-but-revenue-rises-on-fifa-subscription-g-4cbc26/

Zee Entertainment Enterprises faced a sharp drop in consolidated net profit for the quarter ending September 30, 2026, despite a 13% rise in operating revenue to ₹2,225 crore, spurred by FIFA World Cup-related subscriptions. Total costs surged by 18%, largely due to inflated programming and promotional expenses. In a bright spot, ZEE5's revenue surged over twofold, showcasing a successful digital

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