# Zillow pushes Preferred agent program toward 100% of buyer connections

- Source: HousingWire
- Published: 2026-11-04T21:46:55+00:00
- Category: Local
- Original: https://www.housingwire.com/articles/zillow-traffic-ai-mode-q3/
- Canonical: https://groundlevelnews.com/story/zillow-pushes-preferred-agent-program-toward-100-of-buyer-connections-4eafdd/

Average monthly unique users fell to 215 million, revenue rose 7% to $724 million, and net loss widened to $158 million

_Ground Level News shows a short summary only; the full article and all rights belong to HousingWire._