# Zuckerberg spent years building on Apple’s terms. His $100 billion-plus AI bet is about owning everything

- Source: Fortune
- Published: 2026-10-20T07:30:00+00:00
- Category: Business
- Original: https://fortune.com/2026/10/20/zuckerberg-apple-lesson-meta-100-billion-ai-bet/
- Canonical: https://groundlevelnews.com/story/zuckerberg-spent-years-building-on-apple-s-terms-his-100-billion-plus--bc278d/

Zuckerberg and chief AI officer Alexandr Wang want Meta’s Muse agents to shop for you. That could disrupt the ad machine paying for it all.

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