Brand Identity: Ground Level News

name: Ground Level News
url: https://groundlevelnews.com/
updated: 2026-10-18
standard_followed: https://llmbestpractices.com
fonts:
  heading: "Outfit"
  body: "Plus Jakarta Sans"
colors:
  light:
    red: "#D7141A"
    red_dark: "#b01016"
    navy: "#0B1A33"
    ink: "#111827"
    ink_secondary: "#374151"
    muted: "#6b7280"
    background: "#F7F5F0"
    surface: "#FFFFFF"
    soft: "#F1EEE6"
    line: "#E5E0D5"
logo: https://groundlevelnews.com/img/logo.png
favicon: https://groundlevelnews.com/favicon-32.png
og_image: https://groundlevelnews.com/og.png
per_page_og_image: https://groundlevelnews.com/og/<slug>.jpg

Logo

Full-color logo for light backgrounds. On dark backgrounds, place it on a white rounded panel. Do not recolor, stretch or crop it. Downloads: PNG · WebP

Favicon

Declared with <link rel="icon" href="/favicon.ico" sizes="any">, a 32×32 PNG, a 512×512 PNG and a 180×180 Apple touch icon. Downloads: ICO · 32 PNG · 512 PNG

Color palette

Typography

Outfit — headlines and navigation

Plus Jakarta Sans — body text, summaries and captions.

Headings use Outfit 700–800; body uses Plus Jakarta Sans 400–700. Both are open-source (SIL Open Font License) and self-hosted.

Media assets

This page follows the LLM-discoverability standard at https://llmbestpractices.com.