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Tuesday, October 20, 2026Updated 15:44 UTC

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Affordability changed the buyer. Now builders have to change the sales conversation.

Source: HousingWire · Oct 20, 2026 07:00 UTC

An oil tanker ship in the Houston Ship Channel — File photo roger4336 / Flickr · CC BY-SA 2.0 · Source

The Quick Take

New Home Star’s buyer insights show why homebuyer affordability, buyer psychology and new home sales conversion increasingly depend on understanding what buyers value beyond price

Read the full story at HousingWire

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