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Thursday, October 22, 2026Updated 23:35 UTC

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Americans are having fewer babies — and pampering them with luxury diapers

Source: MarketWatch · Oct 22, 2026 21:28 UTC

Torn U.S. one-dollar bill on a white background — File photo Images_of_Money / Flickr · CC BY 2.0 · Source

The Quick Take

“Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.

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