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Wednesday, October 21, 2026Updated 13:12 UTC

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Apple CEO John Ternus Explains What Makes Good Product Design

Source: MacRumors · Oct 21, 2026 07:03 UTC

Illustration of the Sentinel-6 Michael Freilich satellite orbiting above Earth — Illustration NASA · Public domain · Source

The Quick Take

Apple CEO John Ternus says improving the user's experience guides Apple's design decisions, whether that means adding practical features or an animation that simply makes a device more enjoyable to use. TIME published an interview with Ternus last week, and released the video version on Tuesday with additional discussion about design. In the video, Ternus was asked how Apple distinguishes a design

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