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Tuesday, October 20, 2026Updated 19:36 UTC

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Builders slash prices on new homes as buyer traffic drops to 14-year low

Source: MarketWatch · Oct 20, 2026 15:35 UTC

Interstate 69 running through suburban Fishers, Indiana, from the air — File photo Carol M. Highsmith / Library of Congress · Public domain · Source

The Quick Take

Four in 10 home builders are cutting prices to boost demand, even as they face rising construction costs.

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