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Tuesday, October 27, 2026Updated 20:57 UTC

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Cisco’s CMO has to generate more revenue on the same budget. Here’s where she’s placing her bets

Source: Fortune · Oct 27, 2026 18:21 UTC

Torn U.S. one-dollar bill on a white background — File photo Images_of_Money / Flickr · CC BY 2.0 · Source

The Quick Take

Cisco CMO Carrie Palin is betting on a better digital experience and live events to drive more revenue from a largely unchanged marketing budget.

Read the full story at Fortune

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