Family legacy helps explain how heirs decide to donate inherited possessions

The Quick Take

There's a good reason why that fine china set or crystal stemware collection inherited from grandma sits in a box gathering dust in the basement. According to new research co-written by a University of Illinois Urbana-Champaign marketing expert, consumers don't simply donate family heirlooms and move on from them when they no longer spark joy. Instead, they remain concerned with how those heritage