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Monday, October 26, 2026Updated 15:09 UTC

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Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature

Source: CNBC · Oct 26, 2026 13:02 UTC

A row of small storefronts on a city street in Los Angeles — File photo Carol M. Highsmith / Library of Congress · Public domain · Source

The Quick Take

Fanatics is using AI to help shoppers navigate more than 1.5 million items of sports merchandise, with a Shop the Look feature powered by OpenAI Codex.

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