LIVE

BusinessCFIB survey reveals small business owners in Alberta looking to leave their business WorldVietnam to change its research funding system in 2027 WorldHow a U.K. Official’s Wife Set Off a Debate Over Free Speech and Palestinians WorldMelania Trump brokers truce for Ukraine city 'on brink of disaster', White House says LocalIn Long Island, a local Realtor association’s merger heads to court MarketsWhy is Mobileye stock sliding today?WorldCarrick accepts blame for Man United slump, but ‘confident’ of a turnaround MarketsAmerican Express is cutting 5% of its workforce to 'prepare for AI'BusinessYouCam integrates Kling 4.0 API for AI video generation BusinessFS Bancorp appoints president Matthew Mullet to board BusinessMobileye stock hits 52-week low at $6.45 Markets10-year Treasury yield drops back to 5% this week as investors seek cover from AI worries MarketsOil’s well that ends well: energy stocks ride the crude rally BusinessPaycom Software stock hits 52-week high at $274.25 LocalArms seizure: Otu warns politicians, sponsors against violence in C’River ScienceWorld’s largest wildlife crossing nears completion in California World"In the Rhythm of BRICS". Iran BusinessUnlock AI Tools to Grow Your Business at Nationals Park BusinessUBS raises Cheesecake Factory stock price target on sales momentum MarketsSA Asks: Netflix hit a 52-week low this week. Is now the time to buy?MarketsAI agents could disrupt bank deposits. Why Wall Street may be overreacting BusinessShriram Finance Q2 FY27 slides show 59% profit surge, AUM tops Rs 3.3 tn BusinessDA Davidson cuts Graco stock price target on project delays BusinessUBS reiterates Expeditors stock Buy rating ahead of analyst day LocalMinnesota Supreme Court revives felony murder appealTRENDING TICKERS: $NTCT $III $LSCC $NET $DVLT $CALX $VG $JKS $GIL $FORR $RMNI $QBTS $FROG $INV $DOCS $CC $RTX $ASTS $YSS $XTIA $IONQ $GPUS $LDOS $ERIC $LMT $CRWV $LINC $BBNX $LUMN $MRPBusinessCFIB survey reveals small business owners in Alberta looking to leave their business WorldVietnam to change its research funding system in 2027 WorldHow a U.K. Official’s Wife Set Off a Debate Over Free Speech and Palestinians WorldMelania Trump brokers truce for Ukraine city 'on brink of disaster', White House says LocalIn Long Island, a local Realtor association’s merger heads to court MarketsWhy is Mobileye stock sliding today?WorldCarrick accepts blame for Man United slump, but ‘confident’ of a turnaround MarketsAmerican Express is cutting 5% of its workforce to 'prepare for AI'BusinessYouCam integrates Kling 4.0 API for AI video generation BusinessFS Bancorp appoints president Matthew Mullet to board BusinessMobileye stock hits 52-week low at $6.45 Markets10-year Treasury yield drops back to 5% this week as investors seek cover from AI worries MarketsOil’s well that ends well: energy stocks ride the crude rally BusinessPaycom Software stock hits 52-week high at $274.25 LocalArms seizure: Otu warns politicians, sponsors against violence in C’River ScienceWorld’s largest wildlife crossing nears completion in California World"In the Rhythm of BRICS". Iran BusinessUnlock AI Tools to Grow Your Business at Nationals Park BusinessUBS raises Cheesecake Factory stock price target on sales momentum MarketsSA Asks: Netflix hit a 52-week low this week. Is now the time to buy?MarketsAI agents could disrupt bank deposits. Why Wall Street may be overreacting BusinessShriram Finance Q2 FY27 slides show 59% profit surge, AUM tops Rs 3.3 tn BusinessDA Davidson cuts Graco stock price target on project delays BusinessUBS reiterates Expeditors stock Buy rating ahead of analyst day LocalMinnesota Supreme Court revives felony murder appealTRENDING TICKERS: $NTCT $III $LSCC $NET $DVLT $CALX $VG $JKS $GIL $FORR $RMNI $QBTS $FROG $INV $DOCS $CC $RTX $ASTS $YSS $XTIA $IONQ $GPUS $LDOS $ERIC $LMT $CRWV $LINC $BBNX $LUMN $MRP

Skip to content

Friday, October 23, 2026Updated 15:22 UTC

About RSS Submit a release

Hermès Makes Customers Wait For A Birkin. Here’s Why Scarcity Is A Billion-Dollar Strategy

Source: Forbes · Oct 23, 2026 14:10 UTC

Torn U.S. one-dollar bill on a white background — File photo Images_of_Money / Flickr · CC BY 2.0 · Source

The Quick Take

Hermès makes customers wait for a Birkin, and it pays off. Here's why scarcity works, and three lessons founders can use in their own business.

Read the full story at Forbes

Ground Level News gathers headlines from public news feeds. This page shows a short summary only; the full article and all rights belong to Forbes.