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Tuesday, October 27, 2026Updated 10:56 UTC

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How is P&G’s CEO getting inflation-weary shoppers to pay more? It starts with cashmere-like diapers

Source: Fortune · Oct 27, 2026 07:00 UTC

Entrance of the Federal Reserve Bank of Cleveland with its arched windows and statues — File photo Carol M. Highsmith / Library of Congress · Public domain · Source

The Quick Take

A new diaper line is on track for $100 million in annual sales and is a model for P&G’s push to win over a split consumer.

Read the full story at Fortune

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