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Monday, October 26, 2026Updated 23:19 UTC

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I went looking for the source of one little statistic. That was easier said than done.

Source: Nieman Lab · Oct 26, 2026 15:17 UTC

Historic brick public library in Vinton, Iowa — File photo Carol M. Highsmith / Library of Congress · Public domain · Source

The Quick Take

Apparently, 75% of your emotions are generated by smell. Or that’s what the internet says, anyway. The statistic appears everywhere from marketing books and articles to academic papers about the power of scent. As a perfumer (someone who creates fragrances) and journalist who writes about these things, I came across it several times, and when...

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