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Tuesday, October 20, 2026Updated 15:44 UTC

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Nothing’s brand chief is fed up of ‘boring and generic’ smartphone ads—he shares his marketing strategy for taking on Samsung and Apple

Source: Fortune · Oct 20, 2026 08:49 UTC

Trading floor of the New York Stock Exchange with banks of monitors — File photo Carol M. Highsmith / Library of Congress · Public domain · Source

The Quick Take

The brand chief at London-based tech group Nothing explains how he plans to take on Apple and Samsung by rejecting marketing formulas and inviting the customer into the boardroom.

Read the full story at Fortune

Ground Level News gathers headlines from public news feeds. This page shows a short summary only; the full article and all rights belong to Fortune.