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Wednesday, October 21, 2026Updated 22:33 UTC

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Oura Was Losing Money. Then It Discovered Who Was Really Driving Its Growth

Source: Inc.com · Oct 21, 2026 18:33 UTC

Illustration of the Sentinel-6 Michael Freilich satellite orbiting above Earth — Illustration NASA · Public domain · Source

The Quick Take

Oura chief commercial officer Dorothy Kilroy mades some strategic changes to flip the wearable company’s customer demographic—and it really paid off.

Read the full story at Inc.com

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