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Wednesday, October 21, 2026Updated 07:31 UTC

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Price still dominates car buying in US and Europe, while China puts technology first--Bain & Company survey

Source: PR Newswire · Oct 21, 2026 04:02 UTC

A computer lab with rows of desktop computers — File photo Carol M. Highsmith / Library of Congress · Public domain · Source

The Quick Take

Dealers stay important: More than 80% of car buyers globally now combine online and offline channels, yet nine in 10 still complete their purchase at dealers AI is reshaping car-buying journey in all markets – more than 60% of younger buyers use AI when deciding on their next car...

Read the full story at PR Newswire

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