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Wednesday, October 21, 2026Updated 13:12 UTC

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Qualcomm Wants to Make the Invisible Visible | Quantum Marketing

Source: Bloomberg Originals · Oct 21, 2026 08:00 UTC

Interstate 69 running through suburban Fishers, Indiana, from the air — File photo Carol M. Highsmith / Library of Congress · Public domain · Source

The Quick Take

Raja Rajamannar sits down with Qualcomm Chief Marketing Officer Don McGuire to discuss transforming invisible infrastructure into a consumer brand as AI moves into everyday devices. Qualcomm's products are in billions of devices but remain largely invisible to the customers who use them. Now the company is working to make that underlying intelligence tangible and relevant. -------- Like this video

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