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Thursday, October 22, 2026Updated 11:44 UTC

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The next K-pop? POPS founder Esther Nguyen hopes TikTok can make Southeast Asian music a global phenomenon

Source: Fortune · Oct 22, 2026 07:00 UTC

Aerial view of a shipping-container yard at the port in Charleston, South Carolina — File photo Carol M. Highsmith / Library of Congress · Public domain · Source

The Quick Take

“I knew I wanted to do something in Southeast Asia, and specifically Vietnam,” Esther Nguyen, the CEO of POPS, tells Fortune.

Read the full story at Fortune

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