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This Agency CEO Says the ‘Spice Girls’ Strategy Is How You Win Influencer Marketing

Aerial view of the Pentagon in Arlington, Virginia
File photo Carol M. Highsmith / Library of Congress · Public domain · Source

The Quick Take

According to Whaler co-CEO Jo Cronk, diversifying your marketing portfolio with multiple personalities is the ultimate defense against algorithm changes and influencer risk.

Read the full story at Inc.com

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